Blog where Sourcing meets Recruitment
Posts for branding Category
How to Use the Psychology of Color in Recruitment

How to Use the Psychology of Color in Recruitment

You might have already learned about how typography influences readers and how people could be influenced through different content formats.

But did it ever occur to you that there is a connection between colors and the reactions you can obtain from your reader, candidates or customer niche?

If this isn’t an aspect you have considered so far, you have to start taking it into account when it comes to your marketing and branding strategies. You no longer have to choose certain colors for a marketing campaign, for example, just because you think they look nice, as you also have...

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Why Storytelling is a Powerful Tool for Recruiters

Why Storytelling is a Powerful Tool for Recruiters

Since the beginning of time, we’ve told stories to share ideas, events, and knowledge. Storytelling is one of the oldest...

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Deepfakes and Recruitment

Deepfakes and Recruitment

We are used to technology evolving quickly and coming up with new and surprising updates and solutions. Many recruiters and...

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My first book – Full Stack Recruiter

My first book – Full Stack Recruiter

A few years ago, I started writing articles here on LinkedIn, at first just for fun and because I like to write and share....

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Employee Value Proposition: A Recruiter’s Best Friend

Employee Value Proposition: A Recruiter’s Best Friend

Have you ever heard of Employee Value Propositions (EVP)? Probably not, but you should have one. All companies should.

Organisations, today, want to attract top...

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Benefits of Employee Advocacy

Benefits of Employee Advocacy

Employee advocacy can be defined as the brand promotion or exposure that an organization enjoys through the usage of the social assets of its...

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Online Recruitment Advertising and ROI

Online Recruitment Advertising and ROI

The advertising campaign is a key component of the overall recruitment plan and one key element of being a great marketer is being able...

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Every Job has its Story

Every Job has its Story

During my career I have often heard such things as: “Job descriptions are incorrect and require changes”, “Job postings are dead”, “Use X (images,...

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Your Company Brand: How the World Sees You

Your Company Brand: How the World Sees You

Personal Branding

Personal branding is how you present yourself to others. It is the practice of people marketing themselves and their careers as brands....

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Hiring people for Empire

Hiring people for Empire

By the Empire, I mean a company with a bad reputation. If you are a recruiter or hiring manager for a company with a...

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