Category

branding

branding, recruiter, recruitment

How to Use the Psychology of Color in Recruitment

You might have already learned about how typography influences readers and how people could be influenced through different content formats. But did it ever occur to you that there is a connection between colors and the reactions you can obtain from your reader, candidates or customer niche? If this isn’t an aspect you have considered so far, you…

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branding, english, recruiter, recruitment

Deepfakes and Recruitment

We are used to technology evolving quickly and coming up with new and surprising updates and solutions. Many recruiters and sourcers love A.I. because it’s going to make our work easier and help improve the candidate experience. But what is about to follow is not one of the best usages of A.I. that can happen…

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advertisement, branding, english, recruitment

Benefits of Employee Advocacy

Employee advocacy can be defined as the brand promotion or exposure that an organization enjoys through the usage of the social assets of its employees. Today, those social assets refer to social media popularity and also include email, chat, forum, discussion boards and more. Why should an organization engage in employee advocacy? Employees are the…

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advertisement, branding, recruitment

Online Recruitment Advertising and ROI

The advertising campaign is a key component of the overall recruitment plan and one key element of being a great marketer is being able to measure your success. All of your internet activities connected with your company branding, job postings, and adverts can be tracked and analyzed, and these data will give you a good…

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branding, recruiter, recruitment

Every Job has its Story

During my career I have often heard such things as: “Job descriptions are incorrect and require changes”, “Job postings are dead”, “Use X (images, videos…) in your job posting and it will work well” and that great job description can make all the difference. And during these years I have met many specialists with the…

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branding, candidate, recruiter, recruitment

Your Company Brand: How the World Sees You

Personal Branding Personal branding is how you present yourself to others. It is the practice of people marketing themselves and their careers as brands. Personal branding is a powerful tool for professional success. Everybody brands the qualities that make them different and unique, moreover, building a recognizable personal brand opens new professional opportunities. During personal…

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branding, recruiter, recruitment

Hiring people for Empire

By the Empire, I mean a company with a bad reputation. If you are a recruiter or hiring manager for a company with a good brand and reputation, it’s easy to hire people for your team. Almost everybody wants to work for companies like Google, Facebook, Amazon or Yahoo. But, on the other hand, if…

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